A provider of customizable product assurance contract plans for retailers and manufacturers, Bankers Warranty Group offers optional marketing support services, including digital promotions, print advertisements, and point-of-sale materials. At this year’s 12th annual American Business Awards (ABA), the Bankers Warranty Group marketing design team won a Bronze Stevie in the category of Business-to-Business Brand Experience of the Year, for its “Tweet a Selfie” social media campaign. The ABA awards the Stevie following a two-phase evaluation process that employs more than 200 judges assembled from among the most esteemed business educators, executives, and entrepreneurs in the country.
Entrants in the competition must submit to the judging panel an essay detailing the development and results of their marketing campaign, as well as a biography of the nominated professional, company, or team leader. It is also suggested that nominees demonstrate their work to judges by uploading a portfolio of sample materials through the ABA website.
After all submissions have been received, a body of qualified judges conducts preliminary judging from April to May. Judges review entries online and rate them on a scale from 1 to 10. In the preliminary phase, at least five judges assess each entry.
Submissions that receive an average of 7.0 or higher from preliminary judges are designated Finalists and advance to the final round of judging in late May, during which Gold, Silver, and Bronze Stevie winners are chosen by final judging committees.